{"id":10160,"date":"2021-05-04T12:00:00","date_gmt":"2021-05-04T10:00:00","guid":{"rendered":"https:\/\/www.tesson.fr\/?p=10160"},"modified":"2022-01-31T11:34:59","modified_gmt":"2022-01-31T10:34:59","slug":"le-groupe-tesson-renforce-son-expertise-des-vins-spiritueux-avec-lacquisition-de-winetailors","status":"publish","type":"post","link":"https:\/\/www.tesson.fr\/index.php\/2021\/05\/04\/le-groupe-tesson-renforce-son-expertise-des-vins-spiritueux-avec-lacquisition-de-winetailors\/","title":{"rendered":"Acquisition WINETAILORS : Le Groupe renforce son expertise Vins &#038; Spiritueux"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.9.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.9.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.7.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.8.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>[\/et_pb_code][et_pb_divider divider_weight=\u00a0\u00bb3px\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.4&Prime; max_width=\u00a0\u00bb50px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb color=\u00a0\u00bb#f39100&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_divider][et_pb_blurb title=\u00a0\u00bbLe Groupe TESSON renforce son expertise des vins et spiritueux avec l\u2019acquisition de WINETAILORS\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh1&Prime; header_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#333333&Prime; header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb body_font=\u00a0\u00bb|300||on|||||\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_text_color=\u00a0\u00bb#f39100&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb body_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb27px||27px||true|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>#acquisition #vin #spiritueux #num\u00e9rique #logistique<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.8.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#0078b5&Prime; header_font_size=\u00a0\u00bb35px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb body_font=\u00a0\u00bbNexa Light|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"single-post-excerpt fw-bold\">\n<div class=\"single-post-excerpt fw-bold\">\n<div class=\"page\" data-page-number=\"1\" data-loaded=\"true\">\n<div class=\"textLayer\">\n<p><span>Le Groupe TESSON, leader en France de la logistique des vins et spiritueux gr\u00e2ce \u00e0 sa filiale DARTESS, <\/span><span>annonce <\/span><span>l\u2019acquisition de la soci\u00e9t\u00e9 WINETAILORS, cr\u00e9atrice d\u2019une plateforme digitale facilitant la <\/span><span>relation entre les viticulteurs, les agents commerciaux et les restaura<\/span><span>teurs<\/span><span>. <\/span><span>L\u2019objectif de l\u2019op\u00e9ration\u00a0<\/span><span>est,\u00a0<\/span><span>en r\u00e9orientant l\u2019activit\u00e9 actuelle de W<\/span><span>INETAILORS<\/span><span>, <\/span><span>de c<\/span><span>r\u00e9er du lien entre <\/span><span>tous les maillons de la chaine de distribution en mettant \u00e0 leur disposition des outils num\u00e9riques au <\/span><span>service de leur activit\u00e9 de commerce, en leur permettant de r\u00e9ussir leur transformation num\u00e9rique, <\/span><span>d\u2019\u00e9largir leur march\u00e9 ou leur sourci<\/span><span>ng et de simplifier leurs \u00e9changes. <\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Faciliter les \u00e9changes entre les acteurs de la fili\u00e8re vin<\/strong><\/p>\n<p><span> <\/span><span>Le Groupe TESSON, soci\u00e9t\u00e9 familiale centenaire, leader en France de la logistique des vins et spiritueux <\/span><span>gr\u00e2ce \u00e0 sa filiale DARTESS est \u00e9galement <\/span><span>depuis pr\u00e8s\u00a0<\/span><span>de 40 ans<\/span><span>,\u00a0<\/span><span>un acteur\u00a0<\/span><span>important\u00a0<\/span><span>de <\/span><span>l\u2019informatisation\u00a0<\/span><span>et de <\/span><span>la transformation num\u00e9rique\u00a0<\/span><span>de la supply<\/span><span>&#8211;<\/span><span>chain gr\u00e2ce \u00e0 sa filiale INNLOG. En <\/span><span>s\u2019appuyant sur ses activit\u00e9s existantes, son expertise et ses comp\u00e9tences, le Groupe TESSON affiche <\/span><span>l\u2019ambition <\/span><span>d\u2019accompagner les\u00a0<\/span><span>acteurs de la fili\u00e8re\u00a0<\/span><span>des vins et spiritueux <\/span><span>face aux enjeux des <\/span><span>nouveaux <\/span><span>modes de commercialisation<\/span><span>, en leur permettant d\u2019y trouver leur place<\/span><span>.\u00a0<\/span><\/p>\n<p><span>Pour porter cette ambition, le Groupe TESSON annonce l\u2019acquisition de la soci\u00e9t\u00e9 WINETAILORS<\/span><span>, cr\u00e9\u00e9e <\/span><span>par Alexandre Chevrollier en 2013<\/span><span>. WINETAILORS est\u00a0<\/span><span>propri\u00e9taire d\u2019une plateforme digitale facilitant <\/span><span>la relation entre les viticulteurs, les agents commerciaux et les <\/span><span>restaurateurs<\/span><span>. <\/span><span>D\u00e9sormais, le Groupe TESSON dispose donc d\u2019une <\/span><span>gamme compl\u00e8te <\/span><span>de <\/span><span>services qui <\/span><span>facilitent\u00a0<\/span><span>les <\/span><span>\u00e9changes dans la fili\u00e8re, optimise<\/span><span>nt\u00a0<\/span><span>la circulation des produits et des donn\u00e9es et permett<\/span><span>ent\u00a0<\/span><span>aux <\/span><span>professionnels de valoriser et d\u00e9velopper leur propre m\u00e9tier. <\/span><\/p>\n<p><span>\u00ab Gr\u00e2ce \u00e0 cet ensemble <\/span><span>de services <\/span><span>au <\/span><span>c\u0153ur\u00a0<\/span><span>de la transformation nu<\/span><span>m\u00e9rique, le Groupe TESSON <\/span><span>accompagne\u00a0<\/span><span>chacun des <\/span><span>acteurs <\/span><span>en simplifiant\u00a0<\/span><span>les \u00e9changes et\u00a0<\/span><span>en\u00a0<\/span><span>apport<\/span><span>ant\u00a0<\/span><span>\u00e0 la fili\u00e8re une dynamique <\/span><span>pr\u00e9cieuse dans un contexte post<\/span><span>&#8211;<\/span><span>pand\u00e9mie. Le partenariat naturel de WINETAILORS avec DARTESS\u00a0<\/span><span>apporte au projet un avantage ind\u00e9n<\/span><span>iable dans un m\u00e9tier <\/span><span>o\u00f9\u00a0<\/span><span>la performance logistique est essentielle <\/span><span>pour la r\u00e9ussite<\/span><span>.\u00a0<\/span><span>\u00bb <\/span><span>explique Jean<\/span><span>&#8211;<\/span><span>Eudes Tesson, Pr\u00e9sident du Groupe Tesson.\u00a0<\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Permettre \u00e0 chaque acteur de se concentrer sur son c\u0153urde m\u00e9tier <\/strong><\/p>\n<p><span>Jusqu\u2019\u00e0 l\u2019arriv\u00e9e du num\u00e9rique, <\/span><span>l\u2019\u00e9conomie \u00e9tait organis\u00e9e autour d\u2019\u00e9changes de produits, par le <\/span><span>paiement et la remise des produits aux clients sous la responsabilit\u00e9 du vendeur qui devait en outre <\/span><span>assurer l\u2019administration des ventes, la gestion des commandes et des stocks, le r\u00e9approvis<\/span><span>ionnement <\/span><span>et les paiements. Aujourd\u2019hui, le num\u00e9rique permet le pilotage partag\u00e9 des donn\u00e9es\u00a0<\/span><span>en dissociant\u00a0<\/span><span>le <\/span><span>transfert de propri\u00e9t\u00e9 (l\u2019acte commercial) des op\u00e9rations logistiques. <\/span><\/p>\n<div class=\"endOfContent\">\u00ab Dans la fili\u00e8re des\u00a0vins et spiritueux, le num\u00e9rique doit\u00a0faciliter les\u00a0\u00e9changes tout au long de la cha\u00eene de distribution\u00a0pour permettre \u00e0 chacun de se concentrer sur son c\u0153ur\u00a0de m\u00e9tier\u00a0:\u00a0la production, le marketing, le conseil ou encore\u00a0le commerce. C\u2019est\u00a0ainsi que chacun pourra\u00a0valoriser\u00a0son expertise.\u00a0\u00bb promet Jean-Eudes Tesson.<\/div>\n<div class=\"endOfContent\"><\/div>\n<div class=\"endOfContent\">Le Groupe TESSON consid\u00e8re que le digital doit faciliter le quotidien de chacun en simplifiant les flux d\u2019information entre les acteurs de la cha\u00eene d\u2019approvisionnement. Au-del\u00e0 des technologies, il convient de souligner l\u2019importance croissante des m\u00e9tiers de la supply-chain et du pilotage de la data dans un contexte de fort d\u00e9veloppement de la distribution connect\u00e9e. D\u2019autre part, il convient de prendre en compte le fait que les circuits de distribution, les prescripteurs ou donneurs d\u2019ordre peuvent changer.<\/div>\n<div class=\"endOfContent\"><\/div>\n<div class=\"endOfContent\">L\u2019acquisition de la soci\u00e9t\u00e9 WINETAILORS est le socle d\u2019un ambitieux projet au service du \u00ab BtoBtoC \u00bb qui sera d\u00e9velopp\u00e9 d\u2019ici la fin de l\u2019ann\u00e9e 2021 par l\u2019\u00e9quipe dirigeante qui reste en place autour d\u2019Alexandre CHEVROLLIER et que rejoint Benoit TESSON.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.14.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.8.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.winetailors.fr\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir le site WINETAILORS\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#f39100&Prime; button_bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb1%|2%|1%|2%|true|true\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb16px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#f39100&Prime; button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb2px\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>#acquisition #vin #spiritueux #num\u00e9rique #logistique Le Groupe TESSON, leader en France de la logistique des vins et spiritueux gr\u00e2ce \u00e0 sa filiale DARTESS, annonce l\u2019acquisition de la soci\u00e9t\u00e9 WINETAILORS, cr\u00e9atrice d\u2019une plateforme digitale facilitant la relation entre les viticulteurs, les agents commerciaux et les restaurateurs. L\u2019objectif de l\u2019op\u00e9ration\u00a0est,\u00a0en r\u00e9orientant l\u2019activit\u00e9 actuelle de WINETAILORS, de cr\u00e9er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[3],"tags":[],"class_list":["post-10160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"_links":{"self":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts\/10160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/comments?post=10160"}],"version-history":[{"count":8,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts\/10160\/revisions"}],"predecessor-version":[{"id":10259,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts\/10160\/revisions\/10259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/media\/10166"}],"wp:attachment":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/media?parent=10160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/categories?post=10160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/tags?post=10160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}