{"id":6161,"date":"2021-04-05T10:37:00","date_gmt":"2021-04-05T08:37:00","guid":{"rendered":"http:\/\/www.innlog.fr\/?p=6161"},"modified":"2022-01-31T11:34:06","modified_gmt":"2022-01-31T10:34:06","slug":"les-perspectives-du-e-commerce-post-covid","status":"publish","type":"post","link":"https:\/\/www.tesson.fr\/index.php\/2021\/04\/05\/les-perspectives-du-e-commerce-post-covid\/","title":{"rendered":"Les perspectives du e-commerce (post covid)"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.9.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|0px|0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.9.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.7.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.14.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>[\/et_pb_code][et_pb_divider divider_weight=\u00a0\u00bb3px\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.4&Prime; max_width=\u00a0\u00bb50px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb color=\u00a0\u00bb#f39100&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_divider][et_pb_blurb title=\u00a0\u00bbLes perspectives du e-commerce (post covid)\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh1&Prime; header_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_text_color=\u00a0\u00bb#333333&Prime; header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb body_font=\u00a0\u00bb|300||on|||||\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_text_color=\u00a0\u00bb#f39100&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb body_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb27px||27px||true|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb45px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.8.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb _builder_version=\u00a0\u00bb4.13.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#333333&Prime; header_font_size=\u00a0\u00bb45px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb body_font=\u00a0\u00bbNexa Light|300|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#333333&Prime; body_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Fermetures des magasins, confinements, couvre-feux, restrictions de d\u00e9placements\u2026 la COVID-19 a eu de nombreux impacts sur notre environnement quotidien. Dans ce contexte, les comportements d\u2019achat des consommateurs ont connu de profondes mutations et les entreprises ont d\u00fb faire preuve de r\u00e9silience et d\u2019une grande adaptabilit\u00e9. Alors que la pand\u00e9mie a mis de nombreux acteurs \u00e9conomiques \u00e0 l\u2019arr\u00eat, certains sont parvenus \u00e0 tirer leur \u00e9pingle du jeu. Grand gagnant de cette situation sanitaire sans pr\u00e9c\u00e9dent\u00a0: l\u2019e-commerce. La part des ventes en ligne (produits et services) a connu une hausse de 8,5% et atteint 112 milliards d\u2019euros en 2020 [1]. Caract\u00e9ris\u00e9 par un environnement ultra concurrentiel et des attentes consommateurs exigeantes, le secteur du e-commerce soul\u00e8ve de nombreux d\u00e9fis pour les entreprises.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.8.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.8.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.innlog.fr\/les-perspectives-du-e-commerce-post-covid\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir l&rsquo;article complet\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#f39100&Prime; button_bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_width=\u00a0\u00bb3px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb button_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb1%|2%|1%|2%|true|true\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#f39100&Prime; button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb2px\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>Fermetures des magasins, confinements, couvre-feux, restrictions de d\u00e9placements\u2026 la COVID-19 a eu de nombreux impacts sur notre environnement quotidien. Dans ce contexte, les comportements d\u2019achat des consommateurs ont connu de profondes mutations et les entreprises ont d\u00fb faire preuve de r\u00e9silience et d\u2019une grande adaptabilit\u00e9. Alors que la pand\u00e9mie a mis de nombreux acteurs \u00e9conomiques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[32],"tags":[],"class_list":["post-6161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-actualites"],"_links":{"self":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts\/6161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/comments?post=6161"}],"version-history":[{"count":5,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts\/6161\/revisions"}],"predecessor-version":[{"id":10257,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/posts\/6161\/revisions\/10257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/media\/9359"}],"wp:attachment":[{"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/media?parent=6161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/categories?post=6161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tesson.fr\/index.php\/wp-json\/wp\/v2\/tags?post=6161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}